This is a branding project for a New York based Chinese language school for children.

What separates CCBG from others in the market is their balance of premium private education, with an approachable and friendly teaching experience. This is coupled with a focus on Chinese culture delivered in a brand new teaching curriculum.

To reflect this, I created a brand that is contemporary and approachable yet still authoritative, with elements rooted in Chinese culture and language. For example, the tree figure in the logo was created to represent the growth of students and to mimic the symbol for China. While the colour pallets are inspired by dynasties of the past.

I worked with a recruitment firm specialising in the education sector to create a new visual identity to help them stand out from the competition, and accurately represent what they stand for as a business.

Education People needed a new brand that would show they are a professional yet caring group of experts, are passionate about the education sector, and highly driven in getting their job done.

In order to reflect these characteristics I designed an accessible, yet professional type-led logo with people ( the ‘i’ ) at its heart. The strap-line which appears alongside it “Delivering for education. Since 2008” speaks of delivery, assurance, expertise, and heritage.

Colour was used to represent the drive and excitement this brand has for its work, supported by a range of illustrations that show people working away to get the job done. Scale was also used to show how important they consider their work.

This was a unique opportunity to develop a brand for two arms of one central organisation, focused on creating more ethical and environmentally friendly practises within businesses. Both needed to be similar but with enough of a difference to tell them apart.

The organisation is split into The Mindful Collective and The Mindful Consultants. The Collective specialises in gathering like-minded people and organisations to the cause to permeate ideas and spread the word. While the Consultants focus on turning these great ideas into actionable solutions for big and small businesses alike.

The twin identities are designed to convey the energy of this new and exciting movement. Resulting in a look that has a good balance between business and professionalism, combined with the friendlier look of a modern not-for-profit.

This was a digital campaign for a satellite service provider specialising in connecting people in rural locations. To communicate this effectively the tag line GO BEYOND was developed.

I was tasked with creating a visual representation of this concept, through image editing and typography. This was rolled out across a huge array of creative including: hundreds of targeted web banners, social media assets and emails.

These assets were designed to reach different audience profiles, split into: awareness, conversion, engagement and re-targeting. On top of this they were produced in multiple different languages to be deployed throughout the EU.

The British Medical Journal produces over 80 different publications each covering a different form of medical practice and research. The challenge here was to create a system that could cover all these topics, some very technical and hard hitting, in a simple and respectful way.

This project was huge, it required a full creative suite of illustrations, print adds, social graphics, pull up banners and web banners for each individual topic.

Quidco needed a way to boost consumer engagement and, as new and innovative solution, a full range of mobile games were created to be released periodically over several years. All games would have their own theme in order to differentiate one another, and would achieve several million plays each!

Here is an example of just one of the games I produced the graphics and animations for, working closely with a creative development team to pull all the assets together into a working and very successful game.

Christmas time brought a new set of challenges for cosmetic brand ELEMIS. The market has become more and more competitive, so they needed an idea which felt festive but stood out from the crowd.

Through several workshops we decided that a vintage motif would effectively appeal to their target market, and play to the nostalgia of giving a gift.

With this idea in mind, I worked with an illustrator to produce bespoke characters and backdrops. Taking inspiration from these I then designed a range of different packaging to fit the art style to be applied to sleeves, swing-tags and box art.

Burt’s Bees asked me to create a design for both the product and brand of their new sensitive skin starter kit.

To achieve this I utilised a full bleed image of one of the key ingredients. This captured the nature orientated brand while selling key features of the products within.

The image was supported by key elements of the Burt’s Bees brand attached to a pack that was simplistic and eco conscious, but still engaging.

Typography needed to be carefully and efficiently laid out in order to fit multiple languages and the product information, without looking cluttered or overwhelming.

During my role as a graphic designer I have been called upon multiple times to work on film and photography projects. From video interviews to product photography for several big clients, I have developed my skills with both camera equipment and lighting.

Here are a few quick examples of some of the projects I have been a part of.